Our Story.

Juicy! serves Mediterranean inspired food made with Halal ingredients. We believe food should taste fun. 

From rice to chicken to veggies, we layer fresh food with loud, colorful spices and sauces. This is the food you crave at 2am. Food that makes you wonder where pitas and turmeric rice have been all your life.

The Juicy Promise

Meet Our Founder

The first Juicy! opened in 2011 in Fair Lawn, NJ.

Founder, Jaffar Wahdat (aka Juicy Jaffar) was a physics major drop out bouncing from job to job. He began to notice the lack of restaurants with food as authentic as his mom’s cooking. He was missing the flavorful rice, Halal grilled chicken, colorful spices and sauces.

Our Founder Juicy Jaffar

Our Values


Halal Life:

Halal means ‘permissible’ and it ensures we treat people and food in a way that’s morally responsible.


Make It Fun:

Every visit, every flavor and every song should make your day a little more fun.


Infinity +1:

Going to infinity for our guests is our standard, we push to go one extra step every time. 


Vibrant Flavors:

We layer our favorite spices from the Mediterranean and Middle East to create vibrant, colorful flavor.



Strive to make every Juicy! community better by getting involved in local schools and charities. 

The Juicy! Community


Our community initiatives focus both inside and outside our Juicy! locations.

Inside the restaurant, we give all team members access to skill-based and leadership training, prepping them for successful careers with or without Juicy!

Outside the restaurant, our fundraising program is designed to give schools, sports teams and non-profits a fun, easy way to raise money.

Interested in hosting a fundraiser at Juicy! - email us at info@juicyplatters.com